case_study_banner_E-commerce Portal
5X
Increase in Website Traffic
2X
Improvement in Website Performance
3X
Faster Launch of New Products on the Portal
10X
Increase in Visitor-to-Customer Conversions
case_study_details_E-commerce website for Telecom Company

About the Client

The client is a leading telecommunications provider operating across multiple countries in the Middle East, specializing in mobile communications, broadband, and enterprise solutions. As a forward-thinking organization, the company recognized the importance of digital transformation to stay competitive in the rapidly evolving telecom industry.

The Challenges

  • Outdated User Experience

    The existing website lacked a user-friendly interface and intuitive navigation, resulting in subpar user experience.

  • Limited Ecommerce Functionality

    The previous e-commerce solution had limited capabilities, hindering its ability to effectively add new products and sell products and services online.

  • Branding and Messaging

    The existing website did not focus on user personalization and customized user performance, communication, etc.

The Solution

  • Improvements in UX

    Revamped user experience (UX) design to provide a new website interface and navigation.

  • Public Website

    Revamped the public website with visually attractive content, a responsive design, and easy-to-use navigation.

  • Ecommerce Portal

    Created a scalable and secure e-commerce portal that integrated with the client’s legacy backend systems.

  • Seamless Integration

    Enabling customer data synchronization, personalized content delivery, and a unified UX across platforms by integrating with existing systems.

  • Scalable E-commerce Portal Integrates Legacy Systems

    Providing personalized user accounts, user-friendly interface, shopping cart, payment gateways, and order management capabilities.

  • Analytics and Reporting

    Implemented analytics and reporting capabilities to provide valuable insights into customer behavior, website performance, and sales trends.

Technology Stack

  • Liferay DXP

    Chosen for its extensive features, flexibility, and proven track record in transforming enterprise operations.

  • Liferay Commerce

    Integrated to enhance the e-commerce capabilities of the portal.

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